Privacy

Privacy Policy

Yellowstone Machinery Ltd
Last updated: 27 September 2026

1. Introduction

Yellowstone Machinery Ltd respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store and share personal information when you:

Visit our website
Purchase products from us
Contact us
Sign up to receive communications
Interact with our advertising or marketing

For the purposes of applicable UK data protection law, Yellowstone Machinery Ltd is the controller of your personal information.

2. Who We Are

Yellowstone Machinery Ltd
Company Number 17385792
Registered in England and Wales
Registered Office: 124–128 City Road, London, England, EC1V 2NX

Email: contact@yellowstonemachinerysupply.com

3. Information We Collect

The information we collect depends on how you interact with us.

Information You Provide

We may collect information including:

Name
Billing and delivery address
Email address
Telephone number
Order details
Delivery information
Communications and enquiries
Warranty and after-sales information
Information you provide when contacting us

Payment information may be processed by our payment providers. We do not necessarily receive or store your complete payment card details.

Information Collected Automatically

When you visit or interact with our website, we and the service providers we use may collect information including:

IP address
Browser and device information
Pages viewed
Products viewed
Referring websites or advertisements
Time spent on pages
Website interactions
Shopping basket activity
Checkout activity
Purchases and conversions
Advertising and campaign information

This information may be collected using cookies, pixels, tags, scripts and similar technologies.

4. How We Use Your Information

We may use personal information to:

Process and fulfil orders
Arrange delivery
Process payments
Communicate about orders
Provide customer service
Provide warranty and after-sales support
Maintain records of machines and purchases
Prevent fraud and protect our business
Maintain and improve our website
Understand how customers use our website
Measure the performance of advertising
Understand which advertisements result in visits or purchases
Show relevant advertising
Carry out marketing where permitted
Comply with legal, tax and regulatory obligations

We only process personal information where we have an appropriate lawful basis for doing so.

Depending on the circumstances, this may include processing necessary to perform a contract with you, comply with a legal obligation, pursue our legitimate interests, or processing based on your consent.

5. Advertising, Analytics and Tracking

We use online advertising and analytics services to understand how our website is used, measure the effectiveness of our advertising and promote Yellowstone Machinery.

These services may use cookies, tracking pixels, tags, scripts and similar technologies.

Depending on the services enabled on our website, information collected may include:

Pages and products viewed
Advertisements viewed or clicked
Website interactions
Purchases
Checkout activity
Device and browser information
IP address
Referring website
Advertising identifiers
Conversion information

This information may be used to measure advertising performance, understand customer behaviour, create audiences and show advertisements that may be more relevant to users.

We may use third-party advertising, ecommerce and analytics providers for these purposes.

Where required, advertising, analytics and other non-essential tracking technologies will only be used after the appropriate consent has been obtained.

You can change your cookie preferences using the cookie controls available on our website.

6. Cookies and Similar Technologies

Our website uses cookies and similar technologies.

These may include:

Essential Cookies

These are necessary for the website to operate and may support functions such as:

Shopping baskets
Checkout
Security
Fraud prevention
Remembering privacy choices

Analytics Cookies

These help us understand how visitors use our website, which pages are viewed and how the website performs.

Advertising Cookies and Pixels

These may be used to:

Measure advertising performance
Record conversions
Understand how visitors arrived at our website
Create advertising audiences
Support relevant advertising on other websites and platforms

Where consent is required, non-essential cookies and similar technologies will not be used until the appropriate consent has been provided.

You can manage your preferences through the cookie controls provided on our website.

7. Marketing

Where permitted by law, we may use your contact details to send information about Yellowstone Machinery products, offers or services.

Where consent is required, we will obtain it before sending marketing communications.

You can unsubscribe from marketing emails at any time by using the unsubscribe link contained in the email or by contacting us.

Transactional communications relating to an order, delivery, warranty claim or customer service request are not marketing communications and may still be sent where necessary.

8. Sharing Your Information

We may share personal information with organisations that help us operate our business, including:

Ecommerce and website providers
Payment processors
Delivery and logistics providers
IT and hosting providers
Analytics providers
Advertising and marketing platforms
Customer communication providers
Professional advisers
Accountants
Insurers
Fraud prevention providers
Government bodies, regulators or law enforcement where legally required

We only share information where reasonably necessary for the relevant purpose or where otherwise permitted or required by law.

We do not sell your personal information.

9. Shopify

Our online store is operated using Shopify.

Shopify processes information required to provide our online store, checkout and related ecommerce services.

Information may therefore be processed by Shopify and its service providers when you browse our website, create an order or complete a purchase.

10. Data Security

We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

However, no internet-based service or method of electronic storage can be guaranteed to be completely secure.

11. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including:

Processing orders
Providing warranty and after-sales support
Maintaining appropriate business records
Meeting accounting and tax requirements
Resolving disputes
Establishing or defending legal claims
Complying with legal and regulatory obligations

Different categories of information may therefore be retained for different periods.

12. International Data Transfers

Some of our service providers may process personal information outside the United Kingdom.

Where personal information is transferred internationally, we take appropriate steps to ensure that the transfer is made in accordance with applicable data protection law and that appropriate safeguards are used where required.

13. Your Rights

Under UK data protection law, you may have rights including the right to:

Request access to your personal information
Request correction of inaccurate information
Request deletion of your information in certain circumstances
Request restriction of processing in certain circumstances
Object to certain processing
Request transfer of certain information
Withdraw consent where processing is based on consent
Object to direct marketing

These rights are subject to applicable legal conditions and exemptions.

To exercise your rights, contact:

contact@yellowstonemachinerysupply.com

We may need to verify your identity before responding to a request.

14. Children

Our products and website are not intended for children.

We do not knowingly seek to collect personal information from individuals under the age of 18.

15. Third-Party Websites

Our website may contain links to websites operated by third parties.

We are not responsible for the privacy practices, security or content of third-party websites. You should review their privacy information separately.

16. Changes to This Privacy Policy

We may update this Privacy Policy where our business practices, website, service providers or legal obligations change.

The latest version will be published on this page with an updated date.

17. Complaints

If you have concerns about how Yellowstone Machinery handles your personal information, please contact us in the first instance at: